GOYANG: Asia’s Leading Regenerative MICE Destination
※ MICE stands for Meetings, Incentives, Conventions, and Exhibitions.
It refers to a high value added industry that generates significant social, cultural, and economic value.
Positioning Goyang as a leading MICE city in Asia through strategic MICE attraction and development
Creating economic, social, and environmental value and legacies through Regenerative MICE practices
Building a distinctive MICE ecosystem for Goyang through collaboration with local communities, the MICE supply chain, and global networks
![]() | Strategic FocusAttract and develop MICE events aligned with Goyang’s competitive strengths |
![]() | Regenerative Value CreationEstablish a Regenerative M ICE operating system |
![]() | Collaborative EcosystemBuilding a public-private partnership platform through CVB 2.0 |