Goyang CVB, producing Goyang MICE video marketing content "MICE intellectual infinite challenge" series
Who told you that MICE marketing videos are not fun? Come to Goyang CVB's YouTube!
△ Peter Lee, secretary general of Goyang Convention Bureau, answers questions from students at Ilsan International Convention High School
- " What type of an event is a 'workshop' in MICE? “ (Student A from Ilsan International Convention High School)
- " A workshop refers to a long-term meeting where people who are connected with the same objective come together and derive opinions through collective intelligence. For example, having a divisional discussion all day long in the company conducts another meeting to make a final decision when they are reporting to their superior. Other than meetings, networking, exchanging information, and building friendships can also be considered as a workshop. " (Peter Lee, - Secretary-general of Goyang Convention Bureau)
At 2pm on June 16th, a YouTube promotional video was shot in a studio located in Goyang City. In this video, Peter Lee, the secretary-general of the Goyang Convention Visitors Bureau, asks and answers questions that students who are interested in MICE had on the MICE industry. These students who participated in the interview are a dreamer and an aspirant in the MICE industry who is participating in MICE industry-related clubs in their school. Various questions were asked starting from questions about the difficulty of the MICE terminology, questions on how the MICE events are when being executed, and what they should prepare in order to enter the MICE field.
The filming site had a warm and comfortable vibe, just as if they were filming it at home, and the set was full of laughter. It was hard to tell the difference between the shooting time and the break time. The filming lasted for more than three hours, and it was so pleasant that it was hard to figure out what scenes will be included in the final video.
△ The photo producing Goyang MICE video marketing content site (1)
Under the theme of "MICE intellectual infinite challenge", Sang Yeol Lee, the secretary-general of Goyang Convention Bureau, planned to link keywords in the MICE industry that closely relates to our daily lives to make it easier for industry officials and the general public can have a better understanding of MICE industry. The video will have 14 episodes (7 episodes in both English and Korean, and each video will be around 15 minutes). Starting from the end of June, one to two videos will be uploaded monthly and the biggest difference in the video is that it will not only deliver information but it will also have many fun aspects to it.
Last year, the bureau created seven videos that promote the overall MICE industry and that video had a record of having 76,000 views. This proves that they were successfully able to promote the brand of "Goyang City, the city of MICE".CVB has decided to expand the main audience to the general public so that the people can be more familiar with the MICE industry while improving the understanding of the MICE industry to the local community of Goyang City.
△ The photo producing Goyang MICE video marketing content site (2)
Secretary-general Lee Sang Yeol stated, "By creating a fun and easy-to-understand video on the MICE industry at Goyang City, we wish to efficiently promote the MICE industry and hopefully increase public participation and discover potential MICE event organizations" and he also showed his anticipation by stating, "With promotion video that reflects newest MICE trends, Goyang City will be able to firmly take the brand of MICE city by increasing the delivery power."
Currently, the contents that have been filmed are: "Chat GPT, I'm curious about Goyang Convention Visitors Bureau! (1st episode)", "What is planning in MICE industry? (2nd episode)", and "MICE industry, can I attend as well? (3rd episode)". In each episode, you will be able to see fresh and interesting planning abilities. For example, in the 1st episode, AI was invited as a guest and had a question and answer session with secretary-general Lee Sang Yeol. The video answers various questions were answered from the perspective of various guests such as Bureau staff, citizens, and elementary school students. The selected themes were the themes that are used in real life such as employment, planning, and how the MICE industry connects to our daily lives. Let's watch the successful completion of various missions from level 1 to level 5 that is given to secretary-general Sang Yeol Lee!
Once you have watched the video, please remember to like, comment, subscribe, and turn on the notification settings, okay? Finally, " sharing SNS " shows us your love~!
- " What type of an event is a 'workshop' in MICE? “ (Student A from Ilsan International Convention High School)
- " A workshop refers to a long-term meeting where people who are connected with the same objective come together and derive opinions through collective intelligence. For example, having a divisional discussion all day long in the company conducts another meeting to make a final decision when they are reporting to their superior. Other than meetings, networking, exchanging information, and building friendships can also be considered as a workshop. " (Peter Lee, - Secretary-general of Goyang Convention Bureau)
At 2pm on June 16th, a YouTube promotional video was shot in a studio located in Goyang City. In this video, Peter Lee, the secretary-general of the Goyang Convention Visitors Bureau, asks and answers questions that students who are interested in MICE had on the MICE industry. These students who participated in the interview are a dreamer and an aspirant in the MICE industry who is participating in MICE industry-related clubs in their school. Various questions were asked starting from questions about the difficulty of the MICE terminology, questions on how the MICE events are when being executed, and what they should prepare in order to enter the MICE field.
The filming site had a warm and comfortable vibe, just as if they were filming it at home, and the set was full of laughter. It was hard to tell the difference between the shooting time and the break time. The filming lasted for more than three hours, and it was so pleasant that it was hard to figure out what scenes will be included in the final video.
△ The photo producing Goyang MICE video marketing content site (1)
Under the theme of "MICE intellectual infinite challenge", Sang Yeol Lee, the secretary-general of Goyang Convention Bureau, planned to link keywords in the MICE industry that closely relates to our daily lives to make it easier for industry officials and the general public can have a better understanding of MICE industry. The video will have 14 episodes (7 episodes in both English and Korean, and each video will be around 15 minutes). Starting from the end of June, one to two videos will be uploaded monthly and the biggest difference in the video is that it will not only deliver information but it will also have many fun aspects to it.
Last year, the bureau created seven videos that promote the overall MICE industry and that video had a record of having 76,000 views. This proves that they were successfully able to promote the brand of "Goyang City, the city of MICE". CVB has decided to expand the main audience to the general public so that the people can be more familiar with the MICE industry while improving the understanding of the MICE industry to the local community of Goyang City.
△ The photo producing Goyang MICE video marketing content site (2)
Secretary-general Lee Sang Yeol stated, "By creating a fun and easy-to-understand video on the MICE industry at Goyang City, we wish to efficiently promote the MICE industry and hopefully increase public participation and discover potential MICE event organizations" and he also showed his anticipation by stating, "With promotion video that reflects newest MICE trends, Goyang City will be able to firmly take the brand of MICE city by increasing the delivery power."
Currently, the contents that have been filmed are: "Chat GPT, I'm curious about Goyang Convention Visitors Bureau! (1st episode)", "What is planning in MICE industry? (2nd episode)", and "MICE industry, can I attend as well? (3rd episode)". In each episode, you will be able to see fresh and interesting planning abilities. For example, in the 1st episode, AI was invited as a guest and had a question and answer session with secretary-general Lee Sang Yeol. The video answers various questions were answered from the perspective of various guests such as Bureau staff, citizens, and elementary school students. The selected themes were the themes that are used in real life such as employment, planning, and how the MICE industry connects to our daily lives. Let's watch the successful completion of various missions from level 1 to level 5 that is given to secretary-general Sang Yeol Lee!
You can see the video on Goyang Convention Visitors Bureau’s Official YouTube channel “Goyang CVB((youtube.com/@GoyangCVB)”. There are also fun post-credit scenes, so please watch the video till the end.
Once you have watched the video, please remember to like, comment, subscribe, and turn on the notification settings, okay? Finally, " sharing SNS " shows us your love~!