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GoyangCVB Newsletter - May Issue, 2022

30 May 2022
GoyangCVB Newsletter May Issue

Introducing ใ€Œ GOYANGCVB 2.0 ใ€, a new Goyang Convention & Visitors Bureau operation model!

Goyang Convention & Visitors Bureau has moved away from the traditional concept of DMO (Destination Marketing Organization), an existing organization dedicated to urban marketing, and has converted to DMMO (Destination Marketing & Management Organization), a new model of sustainable management. Shall we learn more about it with Secretary General Lee Sang-yeol, meow?


2022 Goyang Destination Week
Event Period: August 23 (TUE) ~ August 26 (FRI), 2022 / 4 days          Venue: KINTEX Grand Ballroom
Goyang Destination Week, a representative event by Goyang City concerning MICE destinations in the Asian Pacific region, will be held in August 2022. It began as the first international convention related to MICE destinations in Asia, and year after year, it positions Goyang City as the center city of MICE in Asia and contributes in advancing the global MICE industry competition as the MICE destination growth platform. Please continue to support the event, meow!
What is Goyang Destination Week?
  • Asia’s first international convention related to MICE destination
  • Triple Helix event with city government, MICE organizers, and MICE industry
  • Hybrid participation of domestic and international MICE experts and general participants
  • ๐ŸŒ: goyangdestinationweek.com

What’s special about the 2022 event?
  • Celebrating the 6th anniversary of the International Destination Competitiveness Forum
  • Tentative Event Title: “Culture, Tourism, and City”
  • Selected as the Gyeonggi-do region-specialized MICE public contest project 2 years in a row (Support fund of maximum 65,000,000 KRW)
  • Rich content that covers the MICE industry as well as overall destination marketing

Goyang Convention & Visitors Bureau – Korea Center for Carbon Trade Standards
“MOU signed for Sustainability
of Goyang MICE”

Goyang Convention & Visitors Bureau and Korea Center for Carbon Trade Standards have signed a business agreement for Goyang City’s MICE industry sustainability, climate change response, carbon reduction activities, project development and management to achieve UN-SDGs, and promoting cooperation for smooth business performance๐ŸŒณ

The Goyang MICE Sustainability Expert Committee was also held on the same day. If you would like to learn more about the MOU agreement and the expert committee, click the link below, meow~!๐Ÿ˜ธ




Introducing the new employee of Goyang Convention & Visitors Bureauโœจ

Q: Please introduce yourself.
A: Hello, I’m Senior Staff Lim Jeong-eon, the new employee of Goyang Convention & Visitors Bureau๐Ÿ’•!

Q: What kind of experience did you have before joining Goyang CVB?
A: I majored in Hotel Tourism Management. When I was still in college, my goal was to get a job at a large famous hotel brand, so I had more hotel-related experience than MICE-related activities back then. I’ve also interned at a five-star๐ŸŒŸ hotel in Osaka, Japan, with a recommendation from the department head. After graduation, I worked as a contractor in charge of the “Goyang International Conference Complex Revitalization Project” at Goyang CVB for about 2 years and started to learn about the MICE industry.

Q: What was your motivation for applying to a position at Goyang CVB?
A: My motivation to apply for a job in the MICE industry from Hotel Tourism Management was, I was taking a class one day, and even though MICE is a relatively new concept compared to tourism to the public, it was attractive in that it’s a high-value-added industry with significant economic effect. I think I turned my attention๐Ÿ‘€ to the MICE industry, wanting to raise public awareness of this attractive industry. And the fact that I could do urban marketing for Goyang City, the city I have been living in for more than 20 years, as a MICE city, and I also liked that Goyang Convention & Visitors Bureau is conducting innovative projects among the regional CVBs.

Q: What are you working on at Goyang Convention & Visitors Bureau?
A: Goyang City has the “Goyang MICE Incubator,” which opened its doors in 2019 for the first time in the MICE industry. It educates and incubates the workers in the MICE-related industry to strengthen Goyan City’s MICE industry foundation and create a virtuous business cycle ecosystem. Continuing from 2020 and 2021, I’m in charge of operating “Goyang MICE Incubator” this year as well๐Ÿ‘. Additionally, I’m responsible for supporting Goyang Convention & Visitors Bureau’s media PR/marketing, Goyang MICE Alliance operation project, and middle-aged worker training business.

Q: Please show off the strengths of Goyang MICE.
A: First of all, as previously mentioned, Goyang City is executing many innovative projects. In 2017, before the importance of “sustainabilityโ˜˜” emerged nationwide, we joined GDS-I and were evaluated for sustainability practice annually, continuously putting effort into becoming a sustainable city. In 2018, we were designated as “Goyang International Conference Complex” for the first time as a local government, and we are promoting several projects by connecting the MICE facilities centered around KINTEX to promote the convenience of the visitors!

Q: How does it feel to be the newest addition to Goyang Convention & Visitors Bureau, which hired a new employee for the first time in 5 years?
A: As a native of Goyang City for over 20 years, I’m very proud and grateful that I could join the organization responsible for Goyang’s urban marketing. I will be the newest employee who works hard so that Goyang City can be reborn as the center of MICE in Asia. Fighting๐Ÿ˜ป


Recruiting the 5th Goyang City Middle-
Aged MICE Professionals!
Goyang Convention & Visitors Bureau started the middle-aged MICE professional growth project for the first time among the domestic convention bureaus in 2017. Those who would like to challenge on a new journey in the MICE field beyond a discontinued career and retirement, apply to the 5th recruitment right now๐Ÿ˜Ž!
  • Recruiting: 20 middle-aged people who live in or near Goyang City and are interested in the MICE industry
  • Application period: May 2 (MON) ~ May 22 (SUN), 2022
  • How to participate: Fill in the application and submit it via email
    โ€ปFor the application, please refer to the notice on the Goyang Convention & Visitors Bureau webpage (www.goyangcvb.com)
  • Participation benefits: MICE professional training and special lectures (9 classes), MICE industry employment consulting, exploration program, opportunity to be an event operator๐Ÿƒ‍โ™€๏ธ
  • Inquiries: 031-927-9934(dora.an@goyangcvb.com)

Acquired “1st Grade in GS Certification” for the first time among the MICE industry event platforms!
Globione, Inc., a member of the Goyang MICE Alliance, leads the digitalization of the event industry, including conferences, VR exhibitions, consultations, and fairs. Operating GBNBOX, an ‘event integration operation platform’ for customers’ success, Globione has acquired 1st grade in GS certification for the first time among the MICE industry platforms.

Developed by Globione, GBNBOX is a hybrid event platform and a solution for conferences, VR exhibitions, and fairs. It provides services such as a registration system, video conferencing, video consultations, pre-scheduled appointments (PSA), consultation operation, exhibition operation, session management system, lodging reservation, CRM, campaigns, various certificate issuance, statistics, and research. Please send a lot of support to the company, meow!
โ€ปGS(Good Software) certification: A certification given by the Korean government to software products that have gone through a series of rigorous testing so that users can trust and reliably use excellent software products


2022 MICE Corporation Digital Transformation Support Project
A total of 9 companies from Goyang MICE Alliance were selected!

Continuing from last year, the Korea MICE Association implemented the ใ€Œ2022 MICE Corporation Digital Transformation Supportใ€ project this year as well to strengthen the MICE industry competitiveness in response to the changing industry environment. A total of 9 members of the Goyang MICE Alliance were selected for the contest's new conversion, advancement, and globalization categories. Will you celebrate together, meow?!










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