Key Activities

MICE Bid & Hosting Support

• Attract domestic and international MICE events
• Develop and grow signature MICE events for Goyang
• Provide bid and hosting support programs
• Site inspection supports

MICE Infrastructure Establishment

• Train M iddle-A ged Professionals for Goyang MICE
• Operate Goyang MICE Incubation Center
• Operate Goyang MICE Information Desk
• Operate GCC Goyang Shuttle Bus

MICE Capacity Building

• Host Goyang Destination Week (GDW )
• A dvance destination sustainability (GDSI, ISO 20121 certification)
• Manage Goyang MICE A lliance
• Strengthen partnerships with domestic and international MICE organizations
• Provide consulting services for businesses based in Goyang

Goyang Destination Marketing

• Engage with domestic and international MICE organizations through memberships and industry activities
• Participate in domestic and international MICE industry events
• Conduct online and offline marketing (website, e-new sletters, social media, promotional videos and other channels)
• Run domestic and international media campaigns
• Produce promotional merchandise and marketing collateral