Sustainable development is defined as an approach to seeking profits without compromising the ability of future generations in order to meet their own needs by considering the environmental and social impact.
When Goyang Convention & Visitors Bureau(GoyangCVB) was launched, the city had a weak brand image as a MICE destination. Due to a fierce competition with our neighboring metropolitan cities such as Seoul and Incheon, we needed to build a unique brand image and gain a competitive advantage. Subsequently, we chose the keyword ‘sustainability’. GoyangCVB realized the necessity of sustainability and started to conduct related projects earlier than other Destination Marketing Organizations(DMOs) in Korea, taking one step further to lead the sustainability movement in the country. We made our brand image as ‘Sustainable MICE Capital of Korea, Goyang’, and became the first in Korea to join the Global Destination Sustainability Index (GDS-I) in 2017 to be evaluated for our activities in environment, society, MICE infrastructure, and DMO each year. In addition, we have designed sustainability strategies and appointed experts in each area with whom we discuss our future directions.
With a total of scoring 78% in the Global Destination Sustainability Index 2022, Goyang city was placed no 1. within the Asia-Pacific region as well as ranked #18 worldwide. This is significant as it is the first time for the city to make its entry at Top 30 through its continuous impact through sustainable MICE.