Sustainable development is defined as an approach to seeking profits without compromising the ability of future generations in order to meet their own needs by considering the environmental and social impact.
When Goyang Convention & Visitors Bureau(GoyangCVB) was launched, the city had a weak brand image as a MICE destination. Due to a fierce competition with our neighboring metropolitan cities such as Seoul and Incheon, we needed to build a unique brand image and gain a competitive advantage. Subsequently, we chose the keyword ‘sustainability’. GoyangCVB realized the necessity of sustainability and started to conduct related projects earlier than other Destination Marketing Organizations(DMOs) in Korea, taking one step further to lead the sustainability movement in the country. We made our brand image as ‘Sustainable MICE Capital of Korea, Goyang’, and became the first in Korea to join the Global Destination Sustainability Index (GDS-I) in 2017 to be evaluated for our activities in environment, society, MICE infrastructure, and DMO each year. In addition, we have designed sustainability strategies and appointed experts in each area with whom we discuss our future directions.
GoyangCVB became the first DMO in Korea to join GDS-I in 2017 to be evaluated for its activities in environment, society, MICE infrastructure, and DMO each year.
GoyangCVB achieved remarkable growth in DMO only a year after joining the GDS-I, for which we won the Most Improved Destination Award among other 49 cities at the 2018 ICCA General Assembly.
GoyangCVB made a promotion booth with LED walls instead of unrecyclable wood materials. This innovative, sustainable idea, enabled GoyangGVB to win the Design Bronze Award.
GoyangCVB made a comic book to introduce popular tourist destinations of Goyang and its MICE infrastructure in a fun and easy way to visitors and organizers of MICE events held in the city. The book was printed on eco-friendly paper with soy ink to minimize pollution. This creative idea of promoting the MICE industry through a cartoon was further boosted with our sustainable efforts to make and distribute the book in a eco-friendly way, drawing a huge attention from the public.
